Sustainability in Contract Manufacturing: A New Benchmark for Brands

In today’s world of choice and brand options, consumers are discerning about the products they purchase and the brands they support. According to a great study by McKinsey and Nielson, consumers care about sustainability, endowing brands making ESG-related claims with 28 percent cumulative growth over the past five-year period, versus 20 percent for products that made no such claims.

With the heightened focus on environmental responsibility, the spotlight is firmly on Consumer Packaged Goods (CPGs), emerging brands, and even private label and store brands to capture the growing demand for sustainability. Strong brands are now recognizing the value of partnering with contract manufacturers (or co-mans) and contract packagers (co-packers) that not only delineate their carbon footprint but also actively work to measure and reduce their emissions. This transparency ensures that brand owners can make informed decisions and manufacturers are held accountable.

Consumers Want to Know What’s Inside

Well-executed sustainability standards begin long before the final product; they commence with the choices made throughout the supply chain, manufacturing, and packaging processes. Co-mans and co-packers play a crucial role in this sustainability journey through the proper disclosure of their manufacturing records.

The commitment doesn't merely end with disclosure; the most forward-thinking co-mans are actively engaged in reducing their carbon footprints through tangible initiatives. For example, pivoting to zero-carbon energy sources for electricity and implementing energy efficiency programs can result in significant emissions reductions. These programs have proven that, even as companies increase production, their overall emissions measurably decrease.

Finding the Complete Package

Another pivotal factor is sustainable packaging. Eco-friendly packaging options not only enhance a brand’s green credentials but also meets the demands of eco-conscious consumers. To meet this need, many co-mans have a growing library of sustainable packaging alternatives available. Options include recyclable, compostable, and post-consumer recyclable materials, and the use of organic products whenever possible.

Sustainability Drives Innovation

In the quest to reduce their carbon footprint and implement more sustainable packaging, leading co-mans are adopting cutting-edge technologies and practices. This effort can impact every facet of the business, from infrastructure improvements aimed at increasing energy efficiency to digital transformation focused on operational efficiency. Naturally, concerns arise about how sustainability initiatives might affect manufacturing costs, speed, and throughput. However, through innovation and collaboration, these challenges are being overcome.

In your quest for a sustainable partnership, MSI Express emerges as the ideal choice. With a deep understanding of the balance between sustainability and efficiency, they ensure that your brand's commitment to the environment doesn’t compromise its competitive edge. Choose wisely; choose sustainability.